Resources

BeReal HAS 10 MILLION USERS DAILY!

October 26, 2022
📷 Image Credit: BeReal social media app screenshot 👆 TL;DR: Amongst GenZ, BeReal is the new social media app to download. Were you one of the 10,000 average users that used BeReal just one year ago? If not, are you now one of the 10 million users that use it? BeReal has blown up ever since GenZ figured out about it. This app sends you a notification every day at a random time and requires that you post a picture of what you are doing at that moment. You have two minutes to post your BeReal before it is considered "late." It reminds me of when you turn in your homework assignment late. This app lets people, brands, and social media influencers post raw content that is unfiltered and in the moment. One image is taken from your front camera while simultaneously taking a picture with your back camera. BeReal even has features that add to that "rawness." This app lets your users know how often you have retaken your picture. Also, it enables you to know if your followers have screenshotted your BeReal. This is the first app to exist that takes a step back from the beauty standards that our society has set forth and forces people to share their unedited selves. Other apps, such as Snapchat and Instagram, have taken on this format of pictures to increase their apps' engagement. Our GenZ Creator Counsel polled a college campus to find out how many students actually downloaded the app. Of the 50 people that asked, over 80% of students said they have the app. When asked those in the 20% why they hadn't downloaded it, the general response was, "I haven't gotten around to it." It seems everyone on campus is aware of the app. It is only a matter of time before other generations hop on board to use and...BeReal. Sources:Social Media Today Written by: Bridgette Meshkani, Intern Edited by: Lisa Knight, COO & Mentor

IS SNAPCHAT TRYING TO BeReal?

October 26, 2022
📷 Image Credit: Snapchat 👆 TL;DR: Hoping to stay relevant with GenZ's newest popularized app, Snapchat has begun mirroring the features that BeReal offers. Don't have BeReal, or have it and wait for that BeReal notification to go off every day? No need! If you have Snapchat, you're golden. Snapchat has introduced a new feature that offers the same visuals as BeReal. However, Snapchat provides more than just a rectangle on the corner of your screen. Have you ever wanted your BeReal photos to be the same size? Have you ever wanted your BeReal photos in different shapes? Snapchat allows for formats that offer vertical, horizontal, circle picture-in-picture, and green screens that come in all different sizes. This will let you be able to be more creative with your pictures. Although BeReal has been a big part of GenZ's lives recently, Snapchat can still be relevant because it gives everyone a different experience. BeReal only allows you to post once daily, but Snapchat will enable you to post as many times as you want. Snapchat's front and rear-facing camera feature lets you add filters to your photos. Are you selective with whom you want to engage? Snapchat allows you to be selective with whom you wish to receive specific pictures, videos, and messages. It lets you have group chats, private stories, and the most significant incentive, streaks. If you continue sending a Snapchat once a day to the same person, you will have a number next to the person's name indicating how many days in a row you have been sending photos to each other back and forth. This everyday action will form a "streak" between you and your friend. Which do you choose: Snapchat, BeReal, or Both? Sources:TechCrunch Written by: Bridgette Meshkani, Intern Edited by: Lisa Knight, COO & Mentor

GENZ FOOTBALL PLAYERS DOING THE RIGHT THING!

October 26, 2022
📷 Image Credit: Luis Goya - Georgia high school football players (L-R) Cesar Parker, Treyvon Adams, Antwion Carey, Messiah Daniels, Tyson Brown, Alto Moore 👆 TL;DR: GenZ high school football players rush to help and save an elderly woman trapped in her car from an accident. Have you heard this feel-good story about GenZ football players saving lives? Six high school football players, Cesar Parker, Treyvon Adams, Antwion Carey, Messiah Daniels, Tyson Brown, and Alto Moore, worked together to save an elderly woman in an accident trapped in her car. The Football players from Rome, Georgia, got out of their vehicles from different vantage points at the intersection and rushed to help upon arriving at the scene. Luis Goya, a teacher at the boy's high school, described the scene in a social media post: "This morning, I witnessed something amazing that our Rome High Football players did," he wrote, sharing photos of the aftermath. "While I was in front of the school during my morning duty, I heard a loud noise at the intersection that appeared to be a wreck. While I was running to the intersection, I noticed that two cars were involved. There was a 50-year-old lady trapped in her car and couldn't get out. Smoke started to come out of the car, and fluid started to spill everywhere in the intersection. The door was jammed and in terrible shape." These high school football players worked together to get the lady out of her car, prying open the driver-side door. What great role models! In our post-covid world, our community engagement and community service have begun to return to normal...whatever that means? After years of isolation, going back to face-to-face contact and reading about GenZ doing good for others gives us hope. We are beginning to see a trend of selflessness among Gen-Z. They are more community-oriented and willing to advocate for causes that don't necessarily impact themselves. It is refreshing to know that we are creating a culture that requires us to care about issues in the world and issues that directly affects people in our surrounding communities. Sources:Today Written by: Bridgette Meshkani, Intern Edited by: Lisa Knight, COO & Mentor

SNAPCHAT OFFERS NEW ADS CERTIFICATION RECOGNITION VIA ITS SNAP FOCUS EDUCATION PLATFORM

August 4, 2021
📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Snapchat just launched courses in digital marketing expertise. We recommend you take them! The Snap Focus education platform now has a new feature. Social media marketers can now highlight their Snap ads knowledge through their new official certification method. For those who don't know, Snap Focus is a series of courses and certifications that help you to plan, buy, and run efficient Snapchat campaigns. One can learn the basics of marketing through hands-on experience and specialization courses for your area of expertise. This new education platform advertises its five key elements; drive full-funnel results, win bids in the auction, reach your audiences, activate cross-channel measurement, and launch a split-test campaign. These are each individual courses that only take roughly 30 minutes to complete to keep things pretty simple. If you meet all of them and pass the final exam at the end, you are eligible to receive your own Snapchat certification badge! This looks great on your profile, as it shows your industry knowledge and a deeper understanding of the tools needed to launch successful campaigns. Snap Focus is a free service and can only benefit you as an individual or your business in digital marketing. It's a great new feature, and did we mention it's free...yes we did! Would you take the Snap Focus courses? Could you tell us your thoughts in the comments below? Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

TIKTOK ANNOUNCES ‘SMALL BIZ BLOCK PARTY’ EVENT SERIES TO PROVIDE MARKETING TIPS AND INSIGHTS

August 4, 2021
📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Looking to grow your small business? Check out TikTok's 'Small Biz Block Party! Do you run or know someone who owns a small business? TikTok's 'Small Biz Block Party' could be the perfect opportunity to promote your business and expand your ideas to larger audiences. The app runs a nationwide, 20-event virtual workshop series that aids small business owners through advice from experts. The goal is to give American business owners a chance to broaden their horizons and receive the same opportunities given to prominent and wealthy entrepreneurs. The virtual events series will take place from August 5th to November 18th this year. The setup is simple; small business owners and their teams are invited to attend the hour-long listening session with experts. TikTok will even feature a segment called 'hometown heroes' in which famous entrepreneurs from their region of the country will share their keys to success. Check out TikToks website to get ahold of all the dates and times for the over-month-long events. We think this could be a huge advantage for small businesses. TikTok's popularity is skyrocketing by the minute. If you learn how to market your business on that app, you can master almost anything with social media-related videos. Let us know your thoughts about the Small Biz Block Party in the comments below! Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor
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