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TIKTOK SHARES NEW INSIGHTS INTO HOW SMBS ARE MAXIMIZING THEIR ON-PLATFORM PRESENCE

June 11, 2021
📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Do you want to learn how to grow a small business? TikTok might be the perfect space for you. In TikTok's 'Behind the Business Series,' we are given many tips for Small and Medium Businesses (SMBS) that help use the platform within their marketing. This series emphasizes techniques to help your TikTok videos stand out amongst the rest. The first video highlights the criteria needed to see if your business is right for TikTok. The series then gives the best feedback from actual SMB owners and how they achieve success on the app. These content creators focus on essential points such as creating a brand that is a reflection of the world we live in, producing authentic content, and giving your audience a sense of your brand's personality. We recommend checking out these short clips, which are around a minute and a half and are an excellent start for SMBS to build a presence on the app. Other essential elements that SMBS owners touch upon; the app is a great vehicle to create a distinct feeling, having people find you, building a relationship, and nurturing that relationship over time. TikTok is arguably the best app for SMBS owners to gain traction. ThisThisThis introduction video series is worth the watch. The app is predicted to reach over one billion active users this year! Are you having thoughts about starting a small business, or do you know someone who owns one? Leave us your comments about the 'Behind the Business Series' below! Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

“GOSSIP GIRL” REBOOT DROPS FIRST TRAILER AND RELEASE DATE

June 8, 2021
📷 Image Credit: Teen Vogue 👆By: P. Claire Dodson TL;DR "Gossip Girl" is back on HBO Max with a brand new plot and cast, but it still has all the same juicy drama we know and love. HBO Max's "Gossip Girl" Reboot trailer just dropped, and fans are going crazy! We are all familiar with the original TV series, first released in 2007, starring fan favorites Blake Lively, Ed Westwick, Leighton Meester, and Penn Badgley. Now it's back with a new cast and reimagined plot. Although we will miss familiar characters and storylines, the new teaser hints at an all-new drama-filled narrative. The iconic and original Kristen Bell narrates the trailer as we see the camera pan around the fully glammed characters in slow motion. We see new cast members such as Zion Moreno and Savannah Smith whispering mysterious secrets, Evan Mock and Emily Alyn sharing an intimate embrace, and Jordan Alexander and Eli Brown posing for a ring-light selfie. The short trailer ends with the all too familiar 'Gossip Girl' phone alert. This snippet left fans wanting more, and the good thing is that we won't have to wait long. The reboot premieres on July 8th of this year! The new show will still have the juicy high school drama; however, it'll take a closer look at what privilege looks like in the Upper East Side. As Gen Z is much more progressive than when the original Gossip Girl came out, it'll be interesting to see how the show's new take on young people. We think this new version will be mega-packed with mystery, drama, love, and exploring what it's like to be a teen in our modern Gen Z world. What character are you most excited to watch in the reboot? Leave us a comment down below. XOXO, Engage Youth Co Sources:Teen Vogue Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

EMMYS 2021: THE BINGE-WORTHY TV SHOWS IN THIS YEAR’S RACE

June 8, 2021
📷 Image Credit: BBC News 👆By: Steven McIntosh TL;DR The 2021 Emmys are just around the corner, and we predict that the underdog, the Limited Series category, may have higher chances of swooping wins than one may think. The biggest night of the year for TV is coming up, and we are excited to see who the competition is. The eligibility window just closed on Monday for the 2021 Emmys, so audiences have a pretty good gauge of who may or may not win. Some predict that last year's biggest TV hits will be in the limited series category. This is somewhat unique as the top prizes are usually given to those in the best comedy or drama. Comedy contenders include The Flight Attendant, which follows Kaley Cuoco's character as she battles to prove her innocence after being stuck in the middle of a complex murder case. Other popular comedy shows include Black-ish, Ted Lasso, The Kominsky Method, and Pen15. Now onto the drama queens! Shows like the Crown and Bridgerton have been all the rave this year, so we predict they will have a good chance of racking up some awards. How can you snub the ever-so-popular Regé-Jean Page? Ratched, Perry Mason, and Lovecraft Country are other dramas to count in the race. As mentioned previously, the limited series category is where we predict all actions. TV series such as The Undoing, Wanda Vision, and Mare of Easttown are fan favorites. The Queen's Gambit is especially a giant hit with audiences as Anya Taylor-Joy's acting as chess prodigy Elizabeth Harmon was showstopping. We are excited to see who steals the show at the ceremony on September 19th. What TV shows do you think to have a chance of winning an Emmy? Could you tell us your predictions below? Sources:BBC News Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

IS APPLE ABOUT TO ACCEPT CRYPTOCURRENCY? THE JOB AD SUGGESTS IT MIGHT

June 8, 2021
📷 Image Credit: Forbes 👆By: Barry Collins TL;DR Have you heard that Apple may be accepting Cryptocurrency in the near future? We're here to tell you all about what that may look like. According to new job ads, Apple may be accepting Cryptocurrency in the near future. Why do we think this? The new job openings require experience working with alternative payment providers. This most likely means they would oversee the Apple Pay and iPhone Wallet feature. The job title, "Business Development Manager - Alternative Payments,' also suggests that Apple is looking for someone who does not specialize in mainstream payment solutions. The wave of the future? Maybe? The new possibility of Cryptocurrency for Apple would create plentiful opportunities. It would be the market's strongest endorsement to date! Elon Musk, CEO of Tesla and SpaceX, is currently the biggest backer of cryptocurrencies; however, Apple's possible entry would drive demand for crypto tremendously. Despite higher demands and endorsements, there are some adverse environmental side effects. Iran just declared a four-month ban on cryptocurrency mining as unlicensed miners took advantage of cheap electricity to run massive mining rigs. This caused extremely high electricity demand, which created many internal problems within the country. Cryptocurrency is a complex topic; it can be great for financing or can result in scamming. Overall, it is a high-risk investment that has the possibility of a positive payoff that can make you money. What do you think of Apple possibly accepting Cryptocurrency in the near future? Leave us comments below with your thoughts! Sources:Forbes Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

GEN Z IS OBSESSED WITH THIS BOOMER-BELOVED DECOR TREND

June 5, 2021
📷 Image Credit: Pure Wow 👆By: Sydney Meiste TL;DR TikTok's influence has the power to shift current style trends yet again. We all know that TikTok can massively affect mainstream trends. The app shapes clothing styles and accessories; users always look for the newest craze. It's even starting to influence room decor as Gen Z is currently obsessed with the "cottagecore aesthetic." TikTokers have begun to show off their love for macramé, which is a versatile and stylish decoration. Macramé, which was born in the 13th century, is a form of textile produced through different types of knots. Its origins stem from Arabic weavers who used hand looms to make 'migramah,' otherwise known as fringe. It's crazy that it's still trending today! Macramé can be used to make bags and fabrics and wall hangers to display plants and pots. It can serve almost any decorative purpose one desires which prove its versatility. This art of knotting combines ancient and modern methods, creating a style that's fitting for everyone. TikTokers showing off how they decorate their rooms with macramé has created a 3,200% increase for the word in Google's search data! It's incredible how a Gen Z-based app such as TikTok can drastically impact current trends. Would you decorate your room with macramé? We personally love this "old" new trend, and yes, we know it's not for everyone. Do you like the influence TikTok holds, or do you think the app is too powerful? Let us know in the comments below. Sources:Pure Wow Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor
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