📷 Image Credit: Forbes 👆
By: William Arruda
TL;DR Standing out on LinkedIn can be challenging but follow these tips, and you’ll easily glow up your profile.
We all know LinkedIn is the place to showcase your professional life. What does that mean for you? It’s essential to put extra effort into maintaining your profile. Here are some easy enhancements to help you stand out in the crowd on LinkedIn.
First, LinkedIn now allows your headline to be up to 220 words, double the limit previously. This is an excellent opportunity to say a little bit more about yourself. Second, you can customize your background image. Canva is a fantastic app for this allowing the creation of a customizable template for LinkedIn banners. Take advantage of this step because branding your background will help you stand out in the massive sea of LinkedIn users. Third, update your “About” section to be a combination of your experiences, values, accomplishments, and passions. Tell your story; it’s essential to showcase your talents as credible and likable, but most importantly, just be you. We suggest you focus more on your first three lines because those lines are static on your page before someone clicks “see more.” Fourth, make sure to fill up your “Featured” section, showing off all the great work you’ve accomplished. If you’re not a graphic designer or copywriter, no problem, take a video of yourself talking about a great project you’ve worked on or give tips and tricks to what you do. Not only will you add value to others, but you’ll also showcase your knowledge and personality.
Now that you’ve updated your profile, it’s time to engage with others more than you already do. Go ahead and congratulate your fellow connections on their success and achievements. Write that recommendation if you think someone did a great job you’ve worked with. Here’s a great tidbit of information; if you’ve given enough suggestions, LinkedIn adds the brand tribute of “generous” to the words people use to describe you. Who doesn’t want that on their profile? The bonus to giving recommendations is that people will usually reciprocate, which builds stronger connections for you and builds on that positivity.
We hope these tips are helpful to you. If you have any other tips to share, we’d love to hear about them. Please leave us a comment below.
Written by: Naia Mader, Intern
Edited by: Lisa Knight, COO & Mentor