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CALL OF DUTY LEAGUE FINAL BREAKS ESPORTS RATING RECORD

September 10, 2020
πŸ“· Image Credit: Forbes πŸ‘†By: Shlomo Sprung TL;DR The gaming industry is growing, and the Call of Duty Tournament is proof with over 300k views. The Call of Duty tournament broke records with 331,000 views. The five games to-one win by the Dallas Empire over the Atlanta FaZe in the Call of Duty League finals was the most-watched Call of Duty Esports game in the game's history. The previous record in the league's first season peaked at 200,000 views. As is the case for most events, the company had to pivot to a virtual platform, and YouTube was an easy choice, making it easy for the viewers to watch. The league has grown immensely and has over 1 million subscribers on YouTube. The league winners received 1.5 million for winning, a custom throne, and a trophy. There's hope if you are a gamer if you want to make this a career. Keep an eye out for gamers, as their platforms are growing exponentially with this new fandom craze. Sources:Forbes Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

DUNKIN DONUTS AND CHARLI D’AMELIO ARE TEAMING UP

September 10, 2020
πŸ“· Image Credit: Greenwhichtime πŸ‘†By: Lidia Ryan TL;DR Tiktok star Charli D'Amelio and Dunkin partner upbringing you her coffee recipe. Fans can now literally get a taste of Charli D'Amelio's life. The 16-year-old TikTok star now has her coffee drink at Dunkin' called "The Charli." Charli has been ordering and posting about her coffee recipe on TikTok, and now fans get to order it. The Charli is a mix of cold brew coffee, whole milk, and three pumps of Carmel swirl. Fans will love this; if you order The Charli, they have a chance to get entered into a drawing, where five lucky fans will be picked to meet the TikTok star virtually. All they have to do to enter is post a photo of themselves with 'The Charli' coffee on Instagram with the hashtag #CharliXDunkinContest. The Charli coffee beverage is being released on September 2nd. The new drink will be available on menus for a limited time, so if you want to taste what all the hype is about, you should head to your local Dunkin' soon. This is just one of Charli's success stories. She was recently named the second highest-earning TikTok star. Plus, Charli was in a Super Bowl commercial in 2019 and became the face of Hollister with her sister. She is said to be worth around $4 million. Growing your Tiktok account pays! Sources:Greenwhichtime Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

TWITTER WILL SOON HAVE AUTOMATED CAPTIONS FOR AUDIO AND VIDEO

September 10, 2020
πŸ“· Image Credit: Mix Source πŸ‘†By: The Next Web TL;DR Twitter is improving its accessibility and automated captions. The years of skipping videos on Twitter because you forgot your headphones are over. Twitter is working on adding automated captions for their audio and video posts to increase the accessibility of the app. The feature should be arriving in early 2021. Twitter is moving toward this to help the Twitter community with disabilities. Currently, Twitter is doing trial runs and having people with hearing disabilities and other disabilities fill out surveys testing the new feature. This new feature will be an extension of voice tweets which Twitter first came out in June. It was their voice tweets that encouraged twitter to do automated captions. Twitter realized that they could do much better, making their app accessible for many in the disabled community by starting an Accessibility Center of Excellence and an Experience Accessibility Team. These two new branches are charged to help Twitter expand the accessibility of its app. Way to go, Twitter! Sources:Mix Source Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

BIG COMMERCE PROVIDES CHECKOUT THROUGH INSTAGRAM

September 9, 2020
πŸ“· Image Credit: ChainStorage πŸ‘†By: Dan Berthiaume TL;DR BigCommerce partnering with several brands can now turn Insta posts into shoppable experiences with purchase capability on the app. BigCommerce is now offering the Instagram Checkout feature for U.S. retailers who do business on its platform. This will allow BigCommerce to join Target and Sephora, amongst others who allow checkout via the app. By connecting their BigCommerce online storefronts to Instagram, retailers can compete with a shorter path to purchase rather than being redirected to the store's own website for purchases. Shoppers on Instagram will now see the "Checkout On Instagram" feature on the product page, allowing them to check out eight from the app. On top of that, all of their shipping updates and notifications will be available through the Instagram app, so everything is centralized on Instagram. Big win for influencers to connect products to their audience as they can now sell products for brands right on the app by tagging the product or through Instagram lives. The selling playing field is leveling out for businesses of all sizes to use the tools they need to access and serve their Insta customers. Sources:ChainStorage Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

JOJO SIWA IS UNRECOGNIZABLE AFTER HER JAMES CHARLES VIDEO

September 3, 2020
πŸ“· Image Credit: Seventeen πŸ‘†By: Carolyn Twersky TL;DR James Charles shocked fans with his makeover of JoJo Siwa, giving her an authentic off-brand look that everyone fell in love with. Jojo Siwa might have one of the most recognizable aesthetics in the industry. The former Dance Mom star is known for her bright and colorful wardrobe and is rarely caught dead without a high pony completed with a giant (often sparkly) bow. Jojo Siwa has created an empire on her aesthetic, having so many products themed after her that you can have an entire JoJo Siwa-themed birthday party complete with her own ice cream flavor (don't worry, it's also rainbow). However, JoJo Siwa's most recent collab with James Charles almost broke the internet as the child star appeared without her distinctive look and bright pink aesthetic. Jojo has started to come out of her shell, and after more than a year of talking to James, she finally let him turn her into an "Instagram Baddie." The results are incredible, with JoJo looking like she never has before. Even Jojo had to admit that while the look was outside her comfort zone, it would look pretty on "any other human." All the fans seemed to love the look, too, and were very intrigued and surprised to see JoJo looking so different from her typical neon colors, rainbows, and sparkles. Twitter fans were gushing about how beautiful JoJo looked and how everyone's careers were over now that JoJo's other side had come out to display. While Jojo still seems hesitant to embrace her new look, her fans can "t wait to see more. This might be the start of her transition away from her childhood persona to young adult...and it's brilliant! Sources:Seventeen Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor
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