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Posts by Lisa Knight

OUTERBANKS MIGHT BE EXPANDING THEIR CAST WITH TIKTOK STARS

July 12, 2020
πŸ“· Image Credit: Moscoop πŸ‘†By: Dipak Kumar TL;DR With rumors of TikTok stars appearing on hit TV shows, the potential for universal mega-stardom is HUGE. Outerbanks had a great first season on Netflix, ending on a major cliffhanger. If you haven't watched it, we recommend it, age-appropriate, of course. Many of their fans are eagerly awaiting the second season. With all the buzz predicting what will happen in season two, there is speculation that Outerbanks is adding TikTok star Addison Rae to the cast for a short stint. Addison Rae has over 49 million followers on Tik Tok, making this move a smart move for both Outerbanks and Ms. Addison Rae. This rumor started at a press conference in June, where they hinted that Addison Rae, Charlie, and Dixie Diamelio might be making an appearance on the Netflix Show next season. To be clear, there are no confirmations from anyone's representatives regarding the rumor. For now, we will continue to keep an eye out and are hopeful to see if some of the biggest stars on TikTok will make the transition to TV entertainment. It just makes sense. Sources:Teen Vouge Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

HOW TO SET UP A DONATION STICKER ON INSTAGRAM

July 11, 2020
πŸ“· Image Credit: Business Insider πŸ‘†By: Meira Gebel TL;DR Instagram creates a new feature, making donations to charitable Orgs much easier, but there is a catch, you have to meet the requirements to have the feature. Instagram is not all vacation photos and food pictures; there is also a way that users can attempt to help charities that they believe in through the app. While many users are familiar with the ability to provide a link in their bio, there are also lesser-known ways of raising money for causes on Instagram. Donation stickers on Instagram stories or even through Instagram live are a new option that can help raise money for a cause. This donation feature is only allowed for certain nonprofits who must be enrolled and approved to use Facebook Charitable giving Tools, as well as have a valid Instagram Business account. In order to make donations, you must also have your Instagram linked to a verified Facebook account. Once you have all these requirements in place, you are good to go. This is a great way to receive donations directly through the app rather than the link in your bio. Check it out and see if you meet the checklist requirements. Sources:Teen Vouge Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

TEENAGE FARMER SHOWCASING FARM LIFE ON YOUTUBE HAS GOTTEN OVER 3 MILLION VIEWS IN THE PAST 3 MONTHS

July 10, 2020
πŸ“· Image Credit: 1011 Now πŸ‘†By: Nicole Griffith TL;DR Few in today's society gets to experience farm life, which makes @laurafarms YouTube channel fascinating! Laura Carlson shares her passion for farm life, and people are eating it up. Laura Carlson is a teenager from Nebraska and now a famous farmer on YouTube. As a Genz 19-year-old and part of the social media generation, Carlson started her "Laura Farms" YouTube channel just three months ago, documenting her experience. It all started with her 2-minute video that shows the inside of a tractor cab. Carlson is gaining major attention with almost 50K subscribers and over 3 million views on her videos. How many of you have seen a tractor cab in person? We're guessing not many, hence the trending success of her YouTube channel. Carlson says she is very surprised that people are interested in her farming activities. She never expected people to be so interested in watching corn grow in Nebraska. Her community seems to be just as shocked and loves that people are interested in the quirks and insights of farming. With Laura Farms YouTube channel, we see her wit and charm talking about her passion in a fun way. She shows us farm life "stuff" we might never have learned before, making it entertaining for people who never plan on driving a tractor themselves. Sources:1011 Now Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

NATIONAL SECURITY CONCERNS HAVE THE UNITED STATES LOOKING AT BANNING THE APP TIKTOK

July 7, 2020
πŸ“· Image Credit: USA Today πŸ‘†By: Dalvin Brown TL;DR There is some speculation that the TikTok app might be collecting user data to harm the United States. TikTok might be banned in the United States due to the potential threat it poses. Secretary of State Mike Pompeo said that the United States is considering banning TikTok due to concerns with Chinese surveillance. In an interview on Monday, Pompeo said this is an issue that the government is currently aware of and has been looking at for a while. He warned that Americans should be wary of downloading the app as they might be giving personal information to the Chinese government by doing so. The concern stems from TikTok being owned by a Beijing-based company, which has previously stated that they don't send information back to China. However, in December, the Navy warned military personnel against downloading the app on any military devices and urged anyone who had done so to quickly remove the app. The decision to make this announcement was based on a cybersecurity threat assessment but did not elaborate on the specifics of why they consider TikTok to be a potential threat. Sources:Teen Vouge Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor

TIKTOK LAUNCHES TIKTOK FOR BUSINESS FOR ITS MARKETERS

July 6, 2020
πŸ“· Image Credit: TechCrunch.com πŸ‘†By: Sarah Perez TL;DR TikTok for Business launch will make it easier for brands to navigate marketing on TikTok with everything in one place, including access to "Topview." TikTok for Business was a much-awaited feature of the app that launched at the end of June. The New "TikTok For Business" will be the home for all marketing on TikTok. The features included on the "TikTok for Business" platform are access to the ad formats, brand takeovers, in-feed videos, hashtag challenges, and effects that are branded. One of the biggest things this allows is the ad format for the "Topview." Topview is the first thing that appears on the user's feed when they open the app; this has always been an ad, and understandably it's a widely seen ad and a desirable spot for advertisers. In addition to these features, the hashtag challenge, which allows brands to invite users to interact with a brand's hashtag and make content for it, now has the ability to add a shopping feature to the experience with Hashtag Plus. TikTok also created an AR feature which is expected to be big competition for Snapchat and AR formats. The AR format is the only feature that was completely new for the app, as the other features were offered before. Now, with TikTok for Business, all the features are located in one area. This will also be where they continue to roll out new marketing options. A great feature of the new TikTok for a business option has e-learning, which explains how to use all of their digital marketing as well. Sources:TechCrunch.com Written by: Sofia Christensen, Intern Edited by: Lisa Knight, COO & Mentor
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