📷 Image Credit: The Verge 👆
By: James Vincent

TL; DR The ‘Shorts’ brand new audio sampling feature has a real chance of competing with TikTok; however, some users are upset about ‘video stealing.’

TikTok’s newest competitor, Shorts, is starting to let creators sample other user’s audios. Thisinspiringting news for the platform. Shorts will now have a higher chance of competing with TikTok. This new feature allows memes to spread through the platform rapidly and let other users experience new content by clicking on the sound. Sampling other audio benefits not only the originator of that sound but all other content users who find new ways to interpret and reimagine that sound. Currently, it’s only available for creators in the UK, Canada, and some parts of Latin Ame; however, the sampling tool will thankfully continue to expand to the US within the next couple of weeks.

Unfortunately, some all Shorts users are happy about the neManyt of people are complaining that their content will be ‘stolen’ with the argument that Youtube is legalizing video stealing. The other argument against this is the idea of using other audio that could potentially lead to harassment and abuse of that sound. YouTube is addressing these concerns by allowing creators to specify which videos they don’t want to be used in ShorThisthis new sampling feature has a good chance of competing with TikTok. Will it indeed triumph over the Gen Z phenomenon? Let us know what you think in the comments below.

Written by: Naia Mader, Intern

Edited by: Lisa Knight, COO & Mentor