📷 Image Credit: QZ.com 👆
By: Ananya Bhattacharya
TL;DR TikTok’s ban in India left an open market, and Triller is among those in the race for the spoils.
TikTok was banned in India, and the race to replace it has begun. Triller, an American app, was reported to have just hired a former top executive at TikTok, Raj Mishra. They strategically hired Mishra to head their operations in India, as Mishra was the first employee TikTok hired in India in 2017. Since then, Mishra has been their country manager until recently. He was the natural choice for Triller.
The focus of Triller in India started after they saw their user base in the country jump from less than a million to about 30 million overnight when TikTok was banned. Yet, Trillisnly of many ne wseeees the potential to capture the 200 million TikTok users India had before the ban. Instagram Reels and a few other apps can also pick up the old TikTok users, but with the new hire of Mishra, Triller might be able to get the most significant piece of the pie. Triller is already contacting the former top Indian TikTok creators to get them to join their app and bring their audiences with them. Something to watch!
Written by: Sofia Christensen, Intern
Edited by: Lisa Knight, COO & Mentor