📷 Image Credit: The Verge 👆
By: Ashley Carman

TL;DR Instagram might just have figured out how to double our screen time. The content is endless, with suggested posts at the end of our feed.

Instagram extended its feed with “Suggested Posts.” Usually, you get the banner that shows you have scrolled through your whole feed, but now there’s still more after that. When you reach the end of your feed with posts from people you follow, you will be shown your suggested posts, giving everyone EVEN MORE content to scroll through on Instagram.

You might be thinking, is this not just the same thing as an explore feed? The answer is nope! The explore page is usually pointing people toward more adjacent content. When Instagram officials were asked how they differ, they gave the example that a suggested post might be a picture of space, but their explore feed might be based on posts about physics in general.

For now, suggested content will be mixed in with ads, but there won’t be any IGTV or Reel posts. If you thought the amount of time you spent on Instagram was already a lot, get ready, as now your feed is more endless than ever.

Written by: Sofia Christensen, Intern

Edited by: Lisa Knight, COO & Mentor