📷 Image Credit: Journalism. Co.UK 👆
By: Jacob Granger

TL;DR The ‘i’ Paper has figured out how to grow a business platform on Instagram, identifying some good tricks along the way

Recent reports show that all generations use Instagram more frequently for news. Earlier this month, “i” a print and online newspaper, announced that it had doubled its Instagram following in a year. When asked how they did it, they provided the following tips and tricks:

-Consistency: This might seem obvious, but it’s true; the news distributor said they had way more success when they posted every day rather than posting a few good things less consistently.

-Content is King: They also said that content needs to be dealt with the same way you would in a physical newspaper for Instagram. Keep things on-brand! Instagram is usually known as a more positive platform, but for news outlets, it’s also okay to lean into a more informative side with your posts.

-Analytics: The last tip they gave was to keep up with your metrics. The best way to know what’s working is to check the analytics and see what posts are getting people to visit your page, click the link in your bio, and which posts are getting more comments and likes.

While some of these might seem obvious, that’s the point. Instagram as a news platform only works if you do what works for your brand by keeping things consistent and engaging with your followers.

Written by: Sofia Christensen, Intern

Edited by: Lisa Knight, COO & Mentor