📷 Image Credit: Elle 👆
By: Ariana Yaptangco
TL;DR Charli and Dixie D’Amelio collaborate with Orosa, creating a new nail polish line. Why do we care? TikTok has paved another avenue for creators to monetize BIG by partnering with brands.
At this point, it feels like everyone knows the D’Amelio sisters, Charli and Dixie. If you somehow missed it, the sisters are trendy on TikTok, with millions of followers on the app. Today though, we aren’t talking about their TikTok fame but their latest project, their nail polish collection with Orosa Beauty, which dropped early this week. The sisters said Orosa sent them samples of their nail polish, and they instantly fell in love with the product. They were impressed with how fast the Orosa polish dried and the easy glide of the application brush for a smooth coat. So when the brand reached out to collaborate with the D’Amelio sisters, they were more than happy to get involved.
According to Charli and Dixie, the most incredible part was the level of involvement and decision-making offered to create the collection. The sisters had developmental control and input from color choice to naming and everything in between. The girls each shared their favorite color, Charli’s a hue of pink, and Dixie likes the gray tone colors in their collection called “Rapids.” We love that the two sisters make the collection with very different personalities and styles. There’s definitely something in there for everyone. Please go check it out!
Written by: Sofia Christensen, Intern
Edited by: Lisa Knight, COO & Mentor