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LORDE RELEASES “SOLAR POWER,” A BEACHY, CHILL SONG OF THE SUMMER

June 23, 2021
📷 Image Credit: Teen Vogue👆By: P. Claire Dodson TL;DR Listen to Lorde's new summer hit 'Solar Power.' It will guaranteed, make you want to get up and dance. We’re here to tell you everything we know about the next song of the summer: Solar Power. Lorde has finally emerged from 4 long years of hiding and given us an upbeat, chill, and flirtatious song. Her past discography revolved around breakups and sadness, yet her new song is anything but; this is an excitement and surprise to all of us! The song just dropped on June 10th and has already reached the global charts. Her new single represents the perfect beach day; everyone is happy, nobody is on their phones (hence the lyric: “Throw my cellular device in the water”), bare feet, tan-skinned, and all-around good vibes. Jack Antonoff, who many of you ‘Swifties’ are probably familiar with, gives us a ’70s acoustic production with background vocalists from singers Clairo and Phoebe Bridgers. The song has also had a ‘vibey’ music video to match were, we see the lovely Lorde frolicking and dancing on a sunny beach. We’ve definitely noticed some ‘Midsommar’ references with the almost ritualistic dance choreography and neutral-toned outfits that feature long, flowy skirts and dresses. In a letter to her fans, Lorde metaphorically described her album as a woman who is barefoot at all times, playful, free, and totally in touch with her past and future. Her new album is a celebration of the natural world and how we all should look to it when feeling down. We think this is a great and positive new theme for Lorde as she enters her ‘happy’ era of music. Give Solar Power a listen, and let us know your thoughts! Sources:Teen Vogue Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

YOUTUBE’S TIKTOK COMPETITOR SHORTS WILL SOON LET USERS SAMPLE AUDIO FROM ANY YOUTUBE VIDEO

June 11, 2021
📷 Image Credit: The Verge 👆By: James Vincent TL; DR The 'Shorts' brand new audio sampling feature has a real chance of competing with TikTok; however, some users are upset about 'video stealing.' TikTok's newest competitor, Shorts, is starting to let creators sample other user's audios. Thisinspiringting news for the platform. Shorts will now have a higher chance of competing with TikTok. This new feature allows memes to spread through the platform rapidly and let other users experience new content by clicking on the sound. Sampling other audio benefits not only the originator of that sound but all other content users who find new ways to interpret and reimagine that sound. Currently, it's only available for creators in the UK, Canada, and some parts of Latin Ame; however, the sampling tool will thankfully continue to expand to the US within the next couple of weeks. Unfortunately, some all Shorts users are happy about the neManyt of people are complaining that their content will be 'stolen' with the argument that Youtube is legalizing video stealing. The other argument against this is the idea of using other audio that could potentially lead to harassment and abuse of that sound. YouTube is addressing these concerns by allowing creators to specify which videos they don't want to be used in ShorThisthis new sampling feature has a good chance of competing with TikTok. Will it indeed triumph over the Gen Z phenomenon? Let us know what you think in the comments below. Sources:The Verge Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

ALICIA SILVERSTONE’S FIRST TIKTOK VIDEO RECREATES THE ICONIC CLUELESS SCENE

June 11, 2021
📷 Image Credit: ScreenRant 👆By: Hope Rosenblatt TL;DR We are "totally buggin!" over Alicia Silverstone's TikTok recreation of her old character Cher! It's ever-so-classic. It's hard to think of the iconic movie 'Clueless' without the classic Alicia Silverstone coming to mind. She just made her grand entrance to TikTok with a reenactment of her famous 'As If' scene from the movie. Silverstone's impersonation of her old character Cher Horowitz had fans going crazy. The video racked up over 34 million views! This proves that 26 years later, the actress has still got it. Silverstone even wore the same yellow plaid ensemble that is one of the most recognizable outfits for all of Gen Z, Millenials, and Gen X. The TikTok replicates the scene where Cher is walking to school when a male student wraps his arms around her, and she screams the iconic mantra; "Ew get off of me! Ugh, as if!" Silverstone replaces the male student with her adorable son in the new video. After pushing him away, she goes back in for a loving embrace. Her comment section is filled with thousands of fans welcoming her, and her son for that matter, to the popular app. Silverstone gained just under 2 million followers after joining, proving just how timeless Cher Horowitz truly is. Next, we need Paul Rudd to join in on the fun! Once again, TikTok proves the power of how quickly a short clip can go viral. Fans have been "totally buggin" because of Silverstone's TikTok, and hopefully, we don't have to wait too long to get more content. Sources:ScreenRant Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

MEET SOCIAL MEDIA’S ‘SKINFLUENCER’ HYRAM YARBRO

June 11, 2021
📷 Image Credit: The Guardian 👆By: Funmi Fetto TL;DR Hyram Yarbro is taking the internet by storm with his do's and don'ts of skincare. If you have skin problems, we know where to find the solution! Hyram Yarbro, the internet's most prominent skincare guru, is GenZer's go-to for tips and tricks for beautiful-looking skin. The 25-year-old from a Mormon farming family has totally transformed his life in the past year. The quarantine lockdown has fuelled his obsession with skincare and social media. Hyram has accumulated 1.2 million followers on Instagram, 6.8 on TikTok, and 4.5 on YouTube in just over a year! His focus on making skincare accessible to all is one of the main reasons why Hyram is ever-so-popular and relatable. Hyram's videos focus on interpreting product ingredients, debunking skincare myths, and even including (sometimes) harsh reviews of brands. Despite giving a lot of constructive criticism to ensure the best product advice for his viewers, this skincare guru always has positive energy and a smile on his face. Due to his authenticity attracts loyal followers, Hyram receives upwards of 30 to 40 brand sponsorship offers daily. After he endorsed the brand CeraVe, the company reported a 65% increase in sales! Hyram is starting his own skincare line, Selfless by Hyram, which he hopes will be a "catalyst for creating social change." This new brand pairs clean and trusty skincare products with further expansion for a philanthropic space. Hyram's background proves that even a small-town ranch boy can inspire millions worldwide. Watch some of Hyram's videos and let us know what you think! Would you take his skincare advice? Sources:The Guardian Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

TIKTOK SHARES NEW INSIGHTS INTO HOW SMBS ARE MAXIMIZING THEIR ON-PLATFORM PRESENCE

June 11, 2021
📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Do you want to learn how to grow a small business? TikTok might be the perfect space for you. In TikTok's 'Behind the Business Series,' we are given many tips for Small and Medium Businesses (SMBS) that help use the platform within their marketing. This series emphasizes techniques to help your TikTok videos stand out amongst the rest. The first video highlights the criteria needed to see if your business is right for TikTok. The series then gives the best feedback from actual SMB owners and how they achieve success on the app. These content creators focus on essential points such as creating a brand that is a reflection of the world we live in, producing authentic content, and giving your audience a sense of your brand's personality. We recommend checking out these short clips, which are around a minute and a half and are an excellent start for SMBS to build a presence on the app. Other essential elements that SMBS owners touch upon; the app is a great vehicle to create a distinct feeling, having people find you, building a relationship, and nurturing that relationship over time. TikTok is arguably the best app for SMBS owners to gain traction. ThisThisThis introduction video series is worth the watch. The app is predicted to reach over one billion active users this year! Are you having thoughts about starting a small business, or do you know someone who owns one? Leave us your comments about the 'Behind the Business Series' below! Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor
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