📷 Image Credit: Forbes 👆
By: Peter Suci

TL;DR Free press for Star Wars helping firefighters in Oregon.

Baby Yoda is back. The character of “The Child” from the Star Wars series The Mandalorian took over social media when it debuted. The childlike version of the popular Star Wars character Yoda blew up when the series aired last December. So much so that it gained much attention from fans and out-trended political candidates emerging at the time. While the next Star Wars series featuring baby Yoda isn’t coming out until the end of October, the fictional character is becoming a sensation on Facebook once again. This time the little alien boosted the morale of those fighting the Oregon wildfires.

It all started when a grandmother and her grandson were shopping for supplies to send to the firefighters battling the Oregon fires. The pair saw a cute baby Yoda toy and wanted to send it to the firefighters. The Baby Yoda toy found it’s way circulating between firefighting hotspots as the fires continued.

The Toy gained attention and now even has a Facebook page @babyyodafightfire. The page has around 52,000 followers and 50,000 likes allowing baby Yoda to become a fun gender-neutral storyteller during these fires and bringing smiles to faces in an otherwise stressful situation. We love a feel-good story amongst the tragedies!

Written by: Sofia Christensen, Intern

Edited by: Lisa Knight, COO & Mentor