📷 Image Credit: Luis Goya - Georgia high school football players (L-R) Cesar Parker, Treyvon Adams, Antwion Carey, Messiah Daniels, Tyson Brown, Alto Moore 👆 TL;DR: GenZ high school football players rush to help and save an elderly woman trapped in her car from an accident. Have you heard this feel-good story about GenZ football players saving lives? Six high school football players, Cesar Parker, Treyvon Adams, Antwion Carey, Messiah Daniels, Tyson Brown, and Alto Moore, worked together to save an elderly woman in an accident trapped in her car. The Football players from Rome, Georgia, got out of their vehicles from different vantage points at the intersection and rushed to help upon arriving at the scene. Luis Goya, a teacher at the boy's high school, described the scene in a social media post: "This morning, I witnessed something amazing that our Rome High Football players did," he wrote, sharing photos of the aftermath. "While I was in front of the school during my morning duty, I heard a loud noise at the intersection that appeared to be a wreck. While I was running to the intersection, I noticed that two cars were involved. There was a 50-year-old lady trapped in her car and couldn't get out. Smoke started to come out of the car, and fluid started to spill everywhere in the intersection. The door was jammed and in terrible shape." These high school football players worked together to get the lady out of her car, prying open the driver-side door. What great role models! In our post-covid world, our community engagement and community service have begun to return to normal...whatever that means? After years of isolation, going back to face-to-face contact and reading about GenZ doing good for others gives us hope. We are beginning to see a trend of selflessness among Gen-Z. They are more community-oriented and willing to advocate for causes that don't necessarily impact themselves. It is refreshing to know that we are creating a culture that requires us to care about issues in the world and issues that directly affects people in our surrounding communities. Sources:Today Written by: Bridgette Meshkani, Intern Edited by: Lisa Knight, COO & Mentor

Gen-Z users are tech-savvy and highly involved with their social media. Which is why they use TikTok to find entertainment, inspiration, and community. We can confidently say that TikTok is one of the most defining platforms that Gen Z identifies with. TikTok's aesthetic and unique video style makes the social site appealing. The platform is highly aligned with this generation's overall desire for more organic, personalized content. What started off as a Gen Z app now spans across Boomers, Gen X, Millennials, and soon-to-be Gen Alpha (some Gen A are already on the app through their parents!) No other age group has popularized lingo, songs, or trends in pop culture like the youth of today. Here’s an easy guide explaining the slang behind some of TikTok’s most viral videos and trends.   First, let's start off with some lit visual trends. One thing the following trends have in common is that they capture the imagination. These trends do an awesome job at quite literally painting a picture! Starting strong we have the ‘Tell Me Without Telling Me’ trend. The #tellmewithouttellingme, trend lets creators fix almost anything in a fun way. Typically, the creator will say something like, “Tell me you're in college without telling me you're in college. I'll go first.” We love these videos because the trend is long-lasting and is relatable ‘af’ to every topic!   Here we’ll list out a few more similar trends. Are you into photography? The #WhatImeanwhenIsayI’mfrom, trend shows off your original (OG) roots through the simple use of pictures. This is an efficiency that Gen Z often prefers. We are also loving the #GoogleEarth, trend where we can zoom into beautiful landmarks. Who knows, you might learn a thing or two about geography as well! Ever feel like you’re the star of your own movie? Then the #MainCharacter, trend is for you. This trend on TikTok is a series of videos referencing cliche characters where you can show off their unique and hilarious personalities.   Everyone loves a fit check. Be sure to check out the #OutfitoftheDay, (OOTD) trend to show off your style. We are obsessed with the #Don’tbesurprisedifonedayIjust, trend as it shows off Gen Z’s crazy imagination about living out their dream lives. Who doesn’t want to quit their job and travel the world? There are too many trends to count! More include the #3Dphoto, trend the #AdultSwim, short art film trend and the #shapeshiftlookaliketoacelebrity, trend. These all have incredible potential for the “I’m dead” type of laughs!   Any iconic Tik Tok sound can perk up Gen Z’s ear. Next on the list is audio-based trends! The #Sheeeshhh, trend sound can be used for almost anything. Gen Z typically uses it to show off themselves or their partner; we love confident kings and queens! Do your prefer using DM’s over texting? Turning your #InstaDMs, into inspirational quotes and reading them pokes fun at some of the crazy messages on the internet. It does indeed ‘go down in the DM’s!’ We are living for the trend of #lip-syncing to Taylor Swift’s ‘All Too Well.’ Who doesn’t love a good TS bop? Next in line is the #Iwasbusythinkingbout, trend. Tik Tokers lipsync those words and follow it up with something random they’ve been thinking about. This can get pretty creative. The most recent #MaterialGirl, trend is a perfect example of how something so simple can create hilarious content. Creators just use this catchy, one-line sound and put a video where they feel like an absolute boss.   Tik Tok has more trends that fall into just visual or audio-based categories. There are endless types of videos users can create! For example, recreating chef Emily Mariko’s #salmonricebowl, has been all the buzz recently. We are absolutely living for it! Users also reenact her facial expressions as she takes a bite of her creations. Eating yummy food is a trend we can definitely get behind! Gen X’er Carla Rockmore also defies typical trends. At 54 years old Carla is killing the style game. She became popular because of her trend to bizarrely mix and match clothing pieces. Millennial Emily and Gen X’er Carla just goes to show how popular different generations can be on this app. While it’s clear that Gen Z owns Tik Tok trends, Gen X and Millenials have hopped on the bandwagon. The app is even more special because these generations are bringing their own style of humor, insight, and creativity. At Engage Youth Co. our job is to keep you posted with the latest trends and we hope we did just that. TikTok is the gateway to Gen Z’s mind. If you want a peek inside their humor, just open the app!   Sources: https://invideo.io/blog/tiktok-trends/ Written by: Naia Mader EYC Intern Edited by: Lisa Knight Source: The Bark Blog

📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Snapchat just launched courses in digital marketing expertise. We recommend you take them! The Snap Focus education platform now has a new feature. Social media marketers can now highlight their Snap ads knowledge through their new official certification method. For those who don't know, Snap Focus is a series of courses and certifications that help you to plan, buy, and run efficient Snapchat campaigns. One can learn the basics of marketing through hands-on experience and specialization courses for your area of expertise. This new education platform advertises its five key elements; drive full-funnel results, win bids in the auction, reach your audiences, activate cross-channel measurement, and launch a split-test campaign. These are each individual courses that only take roughly 30 minutes to complete to keep things pretty simple. If you meet all of them and pass the final exam at the end, you are eligible to receive your own Snapchat certification badge! This looks great on your profile, as it shows your industry knowledge and a deeper understanding of the tools needed to launch successful campaigns. Snap Focus is a free service and can only benefit you as an individual or your business in digital marketing. It's a great new feature, and did we mention it's free...yes we did! Would you take the Snap Focus courses? Could you tell us your thoughts in the comments below? Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Looking to grow your small business? Check out TikTok's 'Small Biz Block Party! Do you run or know someone who owns a small business? TikTok's 'Small Biz Block Party' could be the perfect opportunity to promote your business and expand your ideas to larger audiences. The app runs a nationwide, 20-event virtual workshop series that aids small business owners through advice from experts. The goal is to give American business owners a chance to broaden their horizons and receive the same opportunities given to prominent and wealthy entrepreneurs. The virtual events series will take place from August 5th to November 18th this year. The setup is simple; small business owners and their teams are invited to attend the hour-long listening session with experts. TikTok will even feature a segment called 'hometown heroes' in which famous entrepreneurs from their region of the country will share their keys to success. Check out TikToks website to get ahold of all the dates and times for the over-month-long events. We think this could be a huge advantage for small businesses. TikTok's popularity is skyrocketing by the minute. If you learn how to market your business on that app, you can master almost anything with social media-related videos. Let us know your thoughts about the Small Biz Block Party in the comments below! Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor

📷 Image Credit: Social Media Today 👆By: Andrew Hutchinson TL;DR Are you ready for a new way to communicate? Look no further; introducing 'Soundmojis!' Big news! Messenger has announced the brand new launch of their new 'Soundmojis.' This exciting feature allows users to play a short audio clip instead of simply just words or emojis. This is an alternative way to express a message when words cannot do the job. By launching this, Facebook has created another interactive element for users to engage. Messenger users can send anything creative, from crickets, drumrolls, clapping, and audio clips from their favorite song, TV show, or movie! This creates an entirely new way to engage with your audience and give it a personal touch. According to statistics, people send over 2.4 million emojis daily on Messenger, so why not give it some extra pizzazz? Additionally, studies show that 88% of TikTok users said sound is essential to the app's experience. This new feature could indeed heighten the Messenger experience. What 'Soundmojis' are you looking forward to sending? Check your 'Soundmoji' options once you've updated the Messenger app by tapping on the smiley face and selecting the loudspeaker icon. Sources:Social Media Today Written by: Naia Mader, Intern Edited by: Lisa Knight, COO & Mentor