📷 Image Credit: AdWeek 👆
By: David Griner
TL;DR Apple’s new ad showcasing its products is a perfect example of a commercial that people actually want to watch. With funny and relatable working-from-home moments and quirky characters, viewers get product education and are entertained at the same time.
In 2019 Apple released a 3-minute ad showcasing a team of co-workers working overtime to get a presentation done for their intimidating boss. The ad was a huge success mirroring a sitcom type of environment while subtly showing how new functions on Apple products work. Between the humorous reality, the deadline stress, and the teaching moments for the new functions showcased throughout the ad, at a time of diminished attention span, we were willing to watch the full 3-minute video. Now, Apple is back with a 7-minute advertisement and, better than ever, starring the team of “Underdogs” trying to impress their high-level exec boss. The antics are back with the same amount of chaos from the first video, but this time the team is working from home. And let me tell you, they capture “our” new corporate at-home lives to a tea!
The quirky personalities seen in the Underdog Apple commercial do not disappoint. Suffice it to say, we’ve worked with some version of each character at some point in our career and can relate. The fast-paced nature of the ad and the humor embedded in every scene make it feel less like an advertisement and more like a short film. Coworkers not wearing pants on camera, parents dealing with kids at home, and young adults living with parents, are all cringe-worthy home realities we know well, and yet the team gets it done. Success! Apple nailed it and did an impressive job with their second “Underdog” commercial. Moments of brevity fill the soul, do yourself a favor, watch and laugh as we did.
Written by: Sofia Christensen, Intern
Edited by: Lisa Knight, COO & Mentor