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The Gen Z Frequency
A new book from Engage Youth Co.
How brands tune in
The Gen Z Frequency offers a comprehensive, research-based guide-book for any brand or organization trying to reach this demographic. It explores five foundational marketing truths, sociological perspectives on the generation, procedural steps needed to align with youth culture, insights gathering methodologies, engagement strategies and tactics, and much more. It is also woven with fascinating case studies and real-world stories from the trenches, plus key takeaways from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the valuable resource for brands seeking an authentic connection with Generation Z
An essential read for business leaders due to the fact that Gen Z sets the benchmark for every other generation now in regard to trending consumer behaviour. Witt and Baird not only do a great job laying out every area that brands need to focus on when it comes to Gen Z: transparency, culture, media, marketing, community and influence, but the layout of the book itself makes it Gen Z by design with its TL;DR chapter summaries. Ignore at your own peril.