Beyond Stoked!

This week I was finally able to unbox my first book, The Gen Z Frequency, published by Kogan Page and co-written with friend and colleague Derek E. Baird — it’s been a goal of mine for years and surreal to see the physical product come to life!

The purpose of the book is to help brands tune in and build credibility with youth culture, it’s a principle-based guide full of actionable approaches to engage tweens, teens and young adults, but can be applied to any forward-thinking organization. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is your ultimate resource for tuning in to Generation Z.


Thank you to everyone who participated in this collaboration, you know who you are!

Available in paperback and e-book:

Barnes & Noble:

More about the Gen Z Frequency:

Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. It is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe , and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z’s ecosystem is infinitely more complex and varied than any generation before. Staying tuned-in to this demographic’s impatience, confidence and constantly evolving trends can be daunting for any marketer trying to keep up.