Your direct connection to youth culture trends
TrendTracker is a premium youth trend forecasting subscription service by KidSay x Engage Youth Co. We deliver the nation’s most authoritative and trusted youth culture trend report, utilizing our proprietary, youth-verified research method.
#1 In Youth Trend Reporting
We engage with young people’s stories as they are taking place, with a focus on what, how and most importantly why. Our insights empower brands to anticipate youth market trends and cultural shifts, to effectively plan for today and prepare for the future.
Access Key Youth Trend Categories
Famous People and Characters
Food and Beverage
Toys and Play
Lifestyles and Interests
55+ Pages Of Presentation-Ready Data
TrendTracker reports are presentation-ready, with grab-and-go topline and takeaway analysis of major trends. They are loaded with data, demographics, infographics, and deeper insights from ethnographic shop-alongs, as well as interviews with parents, young lifestyle insiders, and subject matter experts.
7 full reports annually
1 Kids report (ages 5-7)
1 Parents report (of ages 5-7)
5 Tween (ages 8-11) and teen (ages 12-15) reports
Cool Chart affinity rankings for major brands, popular activities, characters, tech and more
55+ pages of fresh quantitative data with m/f, tween/teen?young adult totals and response breakouts
Plus, 5 -year historical trend charts and insightful crosstab analysis to provide greater depth of understanding on your target youth audience.
It’s extremely difficult to guess what young people want. TrendTracker reports deliver quantifiable rationale that informs and supports critical decisions that brands must make. Whether selecting which characters will make great movies, or better understanding the path to purchase for our products.
We provide youth trend forecasting, actionable insights, and opportunities for innovation, based on a 15-year trend tracking history of over 6,000 kids, tweens, teens and young adults. Fielded in-person six times per year, we work with 500+ schools and cultural hubs nationwide, gaining over 400,000 insightful youth perspectives. You hear from REAL youth across the US through our nationwide network of schools all year long.
What This Means For Your Brand
Validity and Reliability
More than 15-year history delivering the most representative, high-quality youth trend data available
TrendTracker presentation-ready data reports and put youth trends at your fingertips
Identify New Opportunities
See youth demographic segments from new perspectives, and discover need-to-know growth opportunities
Stay in tune with youth market trends, and well ahead of the competition
Want to reveal youth insights and fuel innovation for your brand?
Engage Youth Co. can help!