📷 Image Credit: Social Media Today 👆
By: Andrew Hutchinson

TL;DR Do you want to learn how to grow a small business? TikTok might be the perfect space for you.

In TikTok’s ‘Behind the Business Series,’ we are given many tips for Small and Medium Businesses (SMBS) that help use the platform within their marketing. This series emphasizes techniques to help your TikTok videos stand out amongst the rest. The first video highlights the criteria needed to see if your business is right for TikTok. The series then gives the best feedback from actual SMB owners and how they achieve success on the app. These content creators focus on essential points such as creating a brand that is a reflection of the world we live in, producing authentic content, and giving your audience a sense of your brand’s personality.

We recommend checking out these short clips, which are around a minute and a half and are an excellent start for SMBS to build a presence on the app. Other essential elements that SMBS owners touch upon; the app is a great vehicle to create a distinct feeling, having people find you, building a relationship, and nurturing that relationship over time. TikTok is arguably the best app for SMBS owners to gain traction. ThisThisThis introduction video series is worth the watch. The app is predicted to reach over one billion active users this year!

Are you having thoughts about starting a small business, or do you know someone who owns one? Leave us your comments about the ‘Behind the Business Series’ below!

Written by: Naia Mader, Intern

Edited by: Lisa Knight, COO & Mentor