Joe Cox

Director of Brand Engagement

Brandishing an obsession with pop-culture and youth marketing, Joe Cox–raised on Frosted Flakes and Saturday morning cartoons–is The Pop-Marketer™. He comes to Engage Youth Co. with 15 years of brand marketing expertise: working inside brands like Red Bull and Coca-Cola on experiential and influencer marketing programs, as well as building modern content strategies for brands like Hershey, Anheuser-busch and Square-Enix. Joe has built out a unique perspective on modern marketing, using his experience on both the corporate and agency side of the business to help clients build impactful engagement strategies. He focuses on value creation, and gets directly to what users want, and what clients need: results, growth and desired outcomes. When he’s not at home with his wife Jen, daughter Poppy, 2 golden doodles and 14 lb rabbit Mr. Snibbles, Joe speaks to audiences and marketing teams around the country, hosting the Explicit Content Podcast and talking Pop-Marketing™ on his vlog, 100 Days of Pop. Joe is particularly hyped on our curated brand collabs and has facilitated partnerships with: Marvel, Disney, National Geographic, Buzzfeed, SXSW, Thrillist, etc. Favorite brands in 2019: Funko Pop, Lego, Cards Against Humanity, Netflix and Marvel

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