Gen Z Influencer Marketing

Gen Z Frequency Video Series 01: Influencer Relationship Building with Zachery Ryan

September 2, 2020

Engage Youth Co. CSO, Gregg L. Witt talks about influencer “relationship building” at the Gen Z Social Summit with YouTuber and TikToker Zachery Ryan Brands that develop authentic partnerships with these talented individuals are able to leverage the valuable, and often longstanding relationships that the creators have built over time. One of the most overlooked influencer relationship-building tips probably won’t surprise you, but if implemented right will help you build your network and gain a competitive advantage.