📷 Image Credit: Social Media Today 👆
By: Andrew Hutchinson

TL;DR Snapchat just launched courses in digital marketing expertise. We recommend you take them!

The Snap Focus education platform now has a new feature. Social media marketers can now highlight their Snap ads knowledge through their new official certification method. For those who don’t know, Snap Focus is a series of courses and certifications that help you to plan, buy, and run efficient Snapchat campaigns. One can learn the basics of marketing through hands-on experience and specialization courses for your area of expertise.

This new education platform advertises its five key elements; drive full-funnel results, win bids in the auction, reach your audiences, activate cross-channel measurement, and launch a split-test campaign. These are each individual courses that only take roughly 30 minutes to complete to keep things pretty simple. If you meet all of them and pass the final exam at the end, you are eligible to receive your own Snapchat certification badge! This looks great on your profile, as it shows your industry knowledge and a deeper understanding of the tools needed to launch successful campaigns.

Snap Focus is a free service and can only benefit you as an individual or your business in digital marketing. It’s a great new feature, and did we mention it’s free…yes we did! Would you take the Snap Focus courses? Could you tell us your thoughts in the comments below?

Written by: Naia Mader, Intern

Edited by: Lisa Knight, COO & Mentor