An Authority
On Youth Culture

Gregg L. Witt

Chief Strategy Officer

Gregg L. Witt is an American author, youth brand strategist, speaker, and entrepreneur. Witt is known for his youth marketing strategies, keynote talks, seminars, and business book, The Gen Z Frequency published by Kogan Page. In 2016 he was named a top 5 youth marketer to follow by Inc. Magazine and in 2017 he made the Forbes list of leading Generation Z experts.

Witt’s tireless pursuit of the youth culture thread has been a long and winding road. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth culture, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in consumer insights, influencer program management and marketing activation, Witt is a renowned cultural marketing strategist and international public speaker. He is Chief Strategy Officer at Engage Youth Co., where he leads growth strategy and engagement marketing programs for brands targeting youth culture. Some of Witt’s recent clients have included Autodesk, AwesomenessTV, College Board, FunnyOrDie, HBO, Hollister, Nissan, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and Walt Disney World.

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