Engage Youth Co. CSO, Gregg L. Witt talks about influencer “relationship building” at the Gen Z Social Summit with YouTuber and TikToker Zachery Ryan

Brands that develop authentic partnerships with these talented individuals are able to leverage the valuable, and often longstanding relationships that the creators have built over time. One of the most overlooked influencer relationship-building tips probably won’t surprise you, but if implemented right will help you build your network and gain a competitive advantage.