An authentic youth culture and lifestyle
brand collaboration service
Curated Brand Collabs
Today’s retail landscape is congested, but brands on the forefront of their industries are finding ways to connect more deeply with youth culture in order to stand apart. Authentic collaboration can be an ideal solution; relevant brand collaborations both excite and engage consumers, as well as enhance your brand’s position within your specific niche of the market. We’ve been forging creative partnerships as part of our work in youth culture for over a decade, with brand genres ranging from health and beauty, fashion, and action sports, to technology and entertainment…and everything in between.
Develop a new product or collection that uniquely serves each audience and enhances both brands.
Create relevant branded content that shares the story of both brands and converges on shared values.
Cooperate on a project or event that creates a cool experience or possibility, and that allows audiences to re-imagine the brands involved.
Brand Collabs Are A Lucrative Strategy
Leading brands report 1.4 times higher profit margins as a result of product and marketing collaborations. Below are several collabs that inspire our team, and exemplify the art and science of relevant brand partnering.
Source: Hypebeast and American Express 2017 Business Collaboration Index
All logos are registered trademarks of each brands listed above. All rights reserved.
Youth Culture Alignment Framework
A proven approach to product and marketing collaboration
The whole point of collaboration is that you give and take from each other and thats how you create things that are totally new.
Source: GQ Magazine
What This Means For Your Brand
Magnified Marketing Dollars
When brands collaborate, results are greater than the sum of the parts. Each brand’s investment is matched by another, which essentially doubles their dollar power and influence with audiences.
Broader Audience Reach
Not only does each brand benefit from access to other brand’s following, but both brands are exposed to another hybrid audience that is reached by the allure of the new collaborative offering , as well as the magnified attention that such a unique collab can attract.
A Creative Bounty
Brands who collab benefit from a whole new set of creative assets and triggers from the other brand, as well as sharing creative talent. This inspires imagination and perspective, bringing new ideas to the familiar, and innovation to both sides.
Make Something New
With innovation comes revolution, and brands who collaborate have the unique opportunity to offer something new and one of a kind. Does your brand want to stay on the same path, or be a trailblazer?
Want to collaborate with like-minded brands and create something new?
Engage Youth Co. can help!