The task at hand (AKA the role & responsibilities)
- Owning all social media including planning (content, copy, graphics), execution, monitoring, reporting, performance, and implementing changes as needed.
- Creating necessary copy and graphics/images for social posts using the Adobe Creative Suite
- Interact with the company’s social media community for constant communication, mitigating problems, responding to the audience, etc.
Social Media strategist requirements:
- 7+ years managing and growing social media presence in a corporate setting with numbers to show for it
- Ability to demonstrate social media successes across Facebook, Instagram, Twitter, and YouTube
- Basic knowledge of the Adobe Suite for social graphics from InDesign, Photoshop, Illustrator
- Familiar with social analytics tools
- Excellent writing and grammar for social content
If you have experience doing social media for a Fortune 500 or 700 company, this will put you at the top of the list.
