Media Planner/Buyer

DEPARTMENT: Account Manager
TYPE: Full Time

The Media Planner & Buyer is required to develop media strategy, plan, and execute buy for client campaigns including price negotiations, allocations and optimizations. They are expected to maintain a strong knowledge of their clients’ business. They are expected to apply their media understanding accordingly to deliver against the clients’ needs/ objectives. The Media Planner & Buyer is also responsible for strategic planning and assisting in new business opportunities.  

The task at hand (AKA the role & responsibilities)

  • Responsible for managing assigned media accounts and client budgets
  • Determine media strategy for new, existing and potential clients
  • Review, consider and develop interactive media opportunities, plans, and proposals
  • Negotiate, set-up, and purchase digital media for assigned campaigns
  • Execute and manage digital media buys. Provide specifications, monitor development, optimize digital media buys, and post-buy analysis
  • Ensure proper delivery of campaigns from inception, creative development, media set-up, through reporting and results measurement
  • Utilize internal reporting systems to monitor vendor activity, including daily traffic reports to ensure proper and timely campaign promotion and delivery
  • Maintain media budgets and billing for executed campaigns
  • Development and presentation of media recommendations, evaluations, presentations, POVs, and media analysis to internal groups and clients
  • Familiarity with industry systems/tools such as ComScore, Pathmatics, Nielsen, Doubleclick Campaign Manager, Moat, Integral Ad Science, Extreme Reach etc.
  • Consistent and effective communication with management, account teams, and internal team members

The ideal candidate has:

  • At least 1 year of digital media planning and buying experience managing digital display, video, online audio campaigns (agency experience preferred)
  • Strong knowledge of MS Excel (functions, pivot tables)
  • Experience with programmatic media buying
  • Experience with syndicated research tools (comScore, MRI); ad server technology (DoubleClick Campaign Manager, Sizmek)

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