The Media Planner & Buyer is required to develop media strategy, plan, and execute buy for client campaigns including price negotiations, allocations and optimizations. They are expected to maintain a strong knowledge of their clients’ business. They are expected to apply their media understanding accordingly to deliver against the clients’ needs/ objectives. The Media Planner & Buyer is also responsible for strategic planning and assisting in new business opportunities.
The task at hand (AKA the role & responsibilities)
- Responsible for managing assigned media accounts and client budgets
- Determine media strategy for new, existing and potential clients
- Review, consider and develop interactive media opportunities, plans, and proposals
- Negotiate, set-up, and purchase digital media for assigned campaigns
- Execute and manage digital media buys. Provide specifications, monitor development, optimize digital media buys, and post-buy analysis
- Ensure proper delivery of campaigns from inception, creative development, media set-up, through reporting and results measurement
- Utilize internal reporting systems to monitor vendor activity, including daily traffic reports to ensure proper and timely campaign promotion and delivery
- Maintain media budgets and billing for executed campaigns
- Development and presentation of media recommendations, evaluations, presentations, POVs, and media analysis to internal groups and clients
- Familiarity with industry systems/tools such as ComScore, Pathmatics, Nielsen, Doubleclick Campaign Manager, Moat, Integral Ad Science, Extreme Reach etc.
- Consistent and effective communication with management, account teams, and internal team members
The ideal candidate has:
- At least 1 year of digital media planning and buying experience managing digital display, video, online audio campaigns (agency experience preferred)
- Strong knowledge of MS Excel (functions, pivot tables)
- Experience with programmatic media buying
- Experience with syndicated research tools (comScore, MRI); ad server technology (DoubleClick Campaign Manager, Sizmek)
