Area of specialization

YOUTH CULTURE

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Gen Z is already on track to become the largest generation of consumers by the year 2020, and they account for $143 billion in direct spending.

Today’s youth culture is diverse: 55% of Generation Z members nationwide are non-Hispanic Caucasians

24% are Hispanic, 14% are African-American, 4% are Asian, and 4% are multiracial or other

Gen Z accounts for 61 million people in the U.S. now joining the workforce

ACTIVE LIFESTYLE

Doing good is good for business

Sportswear growth projection 6.2% CAGR between 2017 and 2020. Combined sports apparel and footwear category approaching $130 billion by 2020

The global wellness industry grew 12.8% in the last two years, from a $3.7 trillion market in 2015 to $4.2 trillion in 2017

SOCIAL IMPACT

Doing good is good for business

1 in 4 often buy product based solely because you believe that brand’s values and you want to support them.

66% would switch from a product they typically buy to a new product from a Purpose-driven company.

88% would buy a product from a Purpose-driven company

78% of those aged 18-24 are willing to spend more on a product or service that is more ethical than a cheaper option. Spotlight on CSR

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Area of specialization

Areas of Specialization